Post by hasina789956 on Oct 29, 2024 4:20:07 GMT -6
Increasing your turnover, developing sales and your activity, reaching your revenue or loyalty objectives are all challenges that you must face daily, especially this year. And to achieve this successfully, we offer you 5 "actionable" and common sense tips to develop your business. What if you went further in your business strategy? Download your guide now business strategy New call-to-action Invest in improving your customer relationship A. Put the customer at the center of your concerns Conquering is good, but retaining is just as good. A 5% increase in loyalty rate can increase your profit by 25-95% ( Harvard Business School and Bain & Company ). Yet, every year , companies lose an average of 10 % of their customers, or 50 % every 5 years (Harvard Business Review). The fault lies in a lack of communication in more than 68% of cases (according to the publisher Sage), but also because of: from random customer follow-up non-existent customer calls of unanswered reminders insufficient visits or commercial activity newsletter sent only for the end of year holidays poor after-sales service and ineffective complaints management disastrous customer experience low score CSAT or NPS surveys In short, so many reasons why you lose a customer.
A weak link in companies, a quality customer relationship is nevertheless a definite competitive advantage and the main driver of growth for the majors (GAFAM but also Netflix, Disney and others) . The recommendation (or word of mouth) that makes your customers sell to your customers remains the best advertising there is and we don't need Bill Gates to remind us of this good business bulk email campaigns sense. hubspot flywheel To implement/Advice: Do your satisfied customers testify: In a case study? On your website? In video? On your Facebook page? On your Google My Business page? On your Linkedin account? During online or offline events? If this is not the case, here is a first concrete and operational lever to activate right now. Simple, common sense once again and basic. cta-go-furtherTip : After the theory, it’s time for practice.
Start improving your customer relationship now by putting these actions into practice: I learn more here B. Align customer experience with the market Beyond the quality of your product or service, it is the way you sell it that will make the difference. What companies like Amazon, Spotify, and Uber have proven is that placing the customer at the center of a decision-making process , so that they have an unforgettable experience, is one of the keys to success and the engine of their growth. According to an article published in Les Echos (source Fabernovel) this week, " Amazon tracks 500 indicators in real time, 80% of which concern the customer (i.e. 400!) . In comparison, CAC 40 companies only publish 1.7 "customer indicators" on average. The only wealth is customers..." Brian Halligan , CEO of Hubspot (and Forbes Entrepreneur of the Year) tells you more here "How they sell is why they win": I discover more Focusing on the customer, anticipating their expectations and transforming them into ambassadors for your brand are three of the major challenges of the coming years.
A weak link in companies, a quality customer relationship is nevertheless a definite competitive advantage and the main driver of growth for the majors (GAFAM but also Netflix, Disney and others) . The recommendation (or word of mouth) that makes your customers sell to your customers remains the best advertising there is and we don't need Bill Gates to remind us of this good business bulk email campaigns sense. hubspot flywheel To implement/Advice: Do your satisfied customers testify: In a case study? On your website? In video? On your Facebook page? On your Google My Business page? On your Linkedin account? During online or offline events? If this is not the case, here is a first concrete and operational lever to activate right now. Simple, common sense once again and basic. cta-go-furtherTip : After the theory, it’s time for practice.
Start improving your customer relationship now by putting these actions into practice: I learn more here B. Align customer experience with the market Beyond the quality of your product or service, it is the way you sell it that will make the difference. What companies like Amazon, Spotify, and Uber have proven is that placing the customer at the center of a decision-making process , so that they have an unforgettable experience, is one of the keys to success and the engine of their growth. According to an article published in Les Echos (source Fabernovel) this week, " Amazon tracks 500 indicators in real time, 80% of which concern the customer (i.e. 400!) . In comparison, CAC 40 companies only publish 1.7 "customer indicators" on average. The only wealth is customers..." Brian Halligan , CEO of Hubspot (and Forbes Entrepreneur of the Year) tells you more here "How they sell is why they win": I discover more Focusing on the customer, anticipating their expectations and transforming them into ambassadors for your brand are three of the major challenges of the coming years.